I promised I’d let you know what I thought about the free teleseminar on getting print publicity. There was a fair amount of pushing for everyone to go to the upcoming $5000+ media publicity summit. It may very well be a great program, but I still felt it was given a ridiculous amount of the air time.
Advertising Starts with Images
A picture says a thousand words, so you want pictures that represent your business to be great. But how to get the best? You can hire the best designer, but they still might not create the image you asked for.
Getting Print Publicity
Well, as I said before, Steve Harrison tends to offer some very costly PR, publicity training. Pricey, as in $5000 a seat. So when I see him offering something for free, I am suspicious of it being a giant tease for one of his expensive programs. Still…. I decided to sign up and listen in to this seminar he is offering this Thursday, March 4th.
Radio Television Interview Report (RTIR) Reviews
I’ve often gotten mailers promoting Steve Harrison’s Radio TV Interview Report. Since most of the seminars and products that I’ve seen Steve Harrison offer for book publicity have HUGE price tags, I tossed this stuff into the garbage.
Radio Advertising for Cosmetic Surgery
Radio Advertising for Cosmetic Surgery should emphasize the following:
- the ability for customers to get all their questions answered while making their surgery decision, pre-surgery and post-surgery
- affordability – both in terms of price and any financing offered
- convenience – do you have evening appointments available or is the location convenient?
Claude Hopkin’s Life in Advertising
Claude Hopkins was born in 1866. His parents didn’t have much money, but Hopkins felt this helped him in the long run, saying he grew up expecting to work hard. Hopkins understood the common man, who struggles to feed his family and pay bills, because he came from that background. As young as 8, Claude Hopkins earned money by sweeping out two school houses and starting their fires each morning, then delivering both newspapers and ‘bills’ or single page ads to homes after school.
Don’t Sell the Steak, Sell the SIZZLE
Elmer Wheeler’s first guiding principle in advertising was: Don’t Sell the Steak, Sell the Sizzle
A Sales Technique to Make Department Stores Sell Out of Toothbrushes?
My last post was how it came that Elmer Wheeler was commissioned to make a study of salespeople. Now a bit of info about the scope and impressive results from this study, which was referred to as the Wheeler Word Laboratory.
The Final Word in Sales
As I mentionned in my last post Elmer Wheeler had a job selling advertising space. After he was told that newspaper ads often bring people to stores, but those people rarely buy, he thought he would test out this statement.
So What is a Good Advertising Idea?
The question, what is a good advertising idea, might seem ridiculously simple. A good advertising idea is one that brings results, right?
The Need for the Best Advertising Ideas
Here’s a good statement on why you need the best selling ideas:
Your salespeople can be the strong or the weak link in your company’s sales chain. If one link of the chain will hold fifty pounds, another thirty pounds, and another six pounds, altogether the chain can support only six pounds – the “holding power” of the weakest link.
So What Are You Selling?
There is really only one right answer to this question with a whole lot of flavors.
What are you selling? A better life for your customers.
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March 8th, 2010 - Advertising Starts with Images
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