Advertising Ideas Pro

Elmer Wheeler’s first guiding principle in advertising was: Don’t Sell the Steak, Sell the Sizzle

Bloomingdales, Saks 34th Street, Abraham & Straus, and William Taylor’s, completely sold out of toothbrushes when two “Tested Selling Sentences” were tried – what were they?

As I mentionned in my last post Elmer Wheeler had a job selling advertising space. After he was told that newspaper ads often bring people to stores, but those people rarely buy, he thought he would test out this statement.

The question, what is a good advertising idea, might seem ridiculously simple.  A good advertising idea is one that brings results, right? 

Statement on why you need the best advertising ideas, can you guess who said it? He’s famous, but not for advertising.