Radio Television Interview Report (RTIR) Reviews
I’ve often gotten mailers promoting Steve Harrison’s Radio TV Interview Report. Since most of the seminars and products that I’ve seen Steve Harrison offer for book publicity have HUGE price tags, I tossed this stuff into the garbage.
Radio Advertising for Cosmetic Surgery
Radio Advertising for Cosmetic Surgery should emphasize the following:
- the ability for customers to get all their questions answered while making their surgery decision, pre-surgery and post-surgery
- affordability – both in terms of price and any financing offered
- convenience – do you have evening appointments available or is the location convenient?
Claude Hopkin’s Life in Advertising
Claude Hopkins was born in 1866. His parents didn’t have much money, but Hopkins felt this helped him in the long run, saying he grew up expecting to work hard. Hopkins understood the common man, who struggles to feed his family and pay bills, because he came from that background. As young as 8, Claude Hopkins earned money by sweeping out two school houses and starting their fires each morning, then delivering both newspapers and ‘bills’ or single page ads to homes after school.
