5 Tips for Crafting an Effective Email Newsletter

Email newsletters are the most efficient and successful way to get connected and stay connected to your customer base and future prospects. However, it’s important to understand the difference between throwing together a collection of useful information and creating an attractive, effective newsletter than will reach your audience. Consider the following tips when constructing a newsletter for your company.

Get It Opened

People are busy, and they receive hundreds of emails per week. When scanning an email list, your customers will likely junk anything that doesn’t seem urgent or beneficial to them. To avoid being deleted before it’s even read, your newsletter needs a subject line that stands out and demands attention. Stick to 50 characters or less, and try not to mimic spam mail by using a generic subject line. Rather, use this opportunity to grab your reader’s attention and get them excited and intrigued about the contents of the newsletter.

Keep It Focused

You can’t include every bit of information you think is important in one newsletter. In fact, chances are what you think is important, might seem boring and inconsequential to your target audience. What is the one thing your customers need and want to know? Focus on that specific purpose and create an informative, interesting newsletter your customer’s will be glad they read.

Don’t Just Connect – Involve

It’s important to involve your readers in order to make them feel like part of the process. The more involved they feel, the more interested they will become. Include an appeal for their participation, and encourage feedback, questions and comments. The important part is to make your reader feel like more than just a name on your email contact list.

From the Customer, For the Customer

Write from the perspective of the client, and keep a firm grip on their specific needs and interests. You can gain information about their interests from subscriptions, downloads and profiles. Whether your target audience is comprised of busy CEOs, stay-at-home moms or college students, it’s important to connect to them on their level.

Act Now!

Finally, now that you have their attention, make sure to inspire them to take action. A compelling call-to-action will leave your readers with an urgency that will guide them toward making contact. “Call now,” “Contact Us,” “Request a Quote” and “Click here for more information” are all effective calls-to-action that will initiate a line of communication with your clients.

Note: I’d like to take credit for these excellent tips, but they are written by Advertising Ideas Pro reader, Jennie. Residing in beautiful Sydney Australia, Jennie is a small business consultant who assists her clients with numerous services; including printing Sydney based business brochures, newsletters and other marketing based material.

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