Best Super Bowl 2012 Ads — What Was Your Favorite Commercial

Well I didn’t see too many of the Super Bowl commercials live, so I went through some “Top 10 Super Bowl Commercials” and watched those yesterday. And frankly only a couple of them even remained in my head, the one:

The Dog Strikes Back. Mostly the whole dog getting in shape sequence is just catchy and comical. Judging by it having 8 million views on YouTube 2 days after airing, I guess I’m not the only one. Do I remember what the ad was for? — sure the VW Beatle which has a clear image of it as the slim dog races down the street. Is it effective advertising? Will it make me buy a VW Beetle? hmmm…. not so much there.

The other commercial I could remember 2 days after the Super Bowl was:

The story of Detroit coming back. Now, this one was slightly less entertaining, which is probably why it has half as many views on YouTube — a mere 4 million. But it’s memorable and effective? Yes, I think it’s much more likely to make me think, gosh the automakers in Detroit say they are changing strategies, I think I’ll go look at their products next time I’m buying a new car. So in terms of effective advertising, I’d have to choose the Chrysler and Detroit, “It’s Halftime, America” ad as the best.

What’s your opinion?

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