Advertising Ideas Pro

Well, as I said before, Steve Harrison tends to offer some very costly PR, publicity training. Pricey, as in $5000 a seat. So when I see him offering something for free, I am suspicious of it being a giant tease for one of his expensive programs. Still….

I’ve tossed a lot of junk mail about Radio TV Interview Report in the garbage, but after reading a few customer reviews, I’m reconsidering

Radio Advertising for Cosmetic Surgery should emphasize the following:

the ability for customers to get all their questions answered while making their surgery decision, pre-surgery and post-surgery
affordability – both in terms of price and any financing offered
convenience – do you have evening appointments available or is the location convenient?

Claude Hopkins was born in 1866. His parents didn’t have much money, but Hopkins felt this helped him in the long run, saying he grew up expecting to work hard. Hopkins understood the common man, who struggles to feed his family and pay bills. Discover how Hopkins turned this understanding into million dollar sales techniques

Elmer Wheeler’s first guiding principle in advertising was: Don’t Sell the Steak, Sell the Sizzle

Bloomingdales, Saks 34th Street, Abraham & Straus, and William Taylor’s, completely sold out of toothbrushes when two “Tested Selling Sentences” were tried – what were they?

As I mentionned in my last post Elmer Wheeler had a job selling advertising space. After he was told that newspaper ads often bring people to stores, but those people rarely buy, he thought he would test out this statement.

The question, what is a good advertising idea, might seem ridiculously simple.  A good advertising idea is one that brings results, right? 

Statement on why you need the best advertising ideas, can you guess who said it? He’s famous, but not for advertising.

What are you selling? No matter what industry you are in, the answer to this question should be the same.