Advertising Images

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What Makes Users actually CLICK on Online Ads?

There’s a lot of variety in the world of online advertisements. Some ads are simple static images, while others go to great lengths to grab a user’s attention with moving graphics, video, or sound. There is a distinct dichotomy between ad styles and the users who are most likely to take action on them. Seasoned internet veterans may simply glance past static ads, only noticing those that innovate to draw attention. Novice internet users may be more engaged by simpler ads that are easy to read and act upon.

On the completely opposite side of the spectrum, there’s a vast subset of internet users who loathe any advertisements that interfere with the usability and design of a site in any way. Advertisement ideas which impede a user’s experience in any way may even result in individual’s blacklisting that company and avoiding their products or services altogether. Businesses and advertisers have to be careful in the modern era of the internet to find a balance with advertisements that don’t go too far, but still take steps that lead to actionable results.

A good place to start trying to figure out what makes some online ads effective and others just a giant waste of money is to look at the ads that you are taking action on. Continue reading

What Color Is Your Advertising? How Color Theory Can Make Your Marketing More Effective

colors in advertisingGuest post written by Mike Brennan

If you’re planning a marketing or advertising campaign, color is sure to play a key role in the success of your venture. After all, it’s pretty much the first thing your consumers will notice*, making color your best – and sometimes only – chance to get a message across.

Use of color in most design for marketing and advertising is dictated by certain obvious requirements; the need to reflect a specific brand, as well as the attempt to communicate a certain mood dictated by the product itself.
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Advertising Starts with Images

A picture says a thousand words, so you want pictures that represent your business to be great. But how to get the best? You can hire the best designer, but they still might not create the image you asked for.

Or… you may not quite know what you are looking for until you see it.

Have you ever done this? Hired a graphic designer to design something for you and then really not liked it and debated whether to pay someone else to do a new design? Now, many graphic designers will provide you with a few options and ‘satisfaction guaranteed’. But…. Continue reading

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Expert Advice Column

Advertising in Sound Bites

Fame isn’t just for American Idol singers, Lady Gaga, and CEO's. Publicity coverage is available to anyone who has the right idea at the right time for the right audience— and can deliver it in the right way.

The last part is key. And it’s where most people fail.

Media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul, Susan Harrow has been working with both famous and unknowns for over 20 years. She claims to have the secret sauce that can turn anyone into a media darling virtually overnight.

It’s called sound bites.

Click here for information on Susan's Sound Bites Course and tips on getting publicity
for your business (a.k.a Free Advertising).

Radio Publicity Guru

If you are looking for information about how to get on radio talk shows, then you should start at Alex Carroll's web site, get his free list of top radio talk shows, and discover if radio could be the right way for you to get your message out.