Advertising Ideas That Make People Work For You
There’s no form of advertising that’s more effective than word of mouth. When customers spread a brand on their own accord, it’s free advertising and it is advertising of the highest quality. Instead of businesses spending inordinate amounts of time trying to convince potential consumers that a brand or product is worthwhile, there are agents doing the work for free. If companies can regularly find ways for individuals to do their marketing for them, they can save a lot of time, energy, and money in the process. Continue reading
Something You May NOT Know about Claude Hopkins Author of Scientific Advertising
Claude Hopkins was born in 1866. His parents didn’t have much money, but Hopkins felt this helped him in the long run, saying he grew up expecting to work hard. Hopkins understood the common man, who struggles to feed his family and pay bills, because he came from that background. As young as 8, Claude Hopkins earned money by sweeping out two school houses and starting their fires each morning, then delivering both newspapers and ‘bills’ or single page ads to homes after school.
Hopkins father died when Claude was only 10 years old putting even greater financial strain on the family. His mother made a silver polish, which Claude molded into cakes, wrapped in decorative paper and sold door to door. Hopkins noticed that if he could talk his way into the house to demonstrate the polish that he was almost 10 times as likely to sell some.
While still a teenager, Hopkins worked as: a guest minister delivering sermons, a teacher, a fruit picker on his uncle’s farm. Then as a young adult, he worked as a bookkeeper and general errand boy at the Felt Boot Company. Within a year he had meet one of the investors in the Felt Boot Company, Mr. M. R. Bissell, president of Bissell Carpet Sweepers. Hopkins soon began working for Bissell Carpet Sweepers as a lowly assistant bookkeeper at $40 a month. Six months later he had been promoted to head bookkeeper and was earning $75 a month.
Despite this rapid rise, Hopkins wasn’t satisfied. He realized that he could go no further in this position, nor expect further raises — because a bookkeeper is an expense and a good businessman must limit expenses. He realized that he could never be worth more than another person doing the same quantity and quality of work. He recognized, from keeping the books, that the large salaries were paid to the salesmen, or to men in the factory that could reduce costs. These employees contributed to the business’s profits. Hopkins quickly saw the difference between an employee who contributes to profits, versus one who is only an expense. At that moment, he decided Continue reading
Customer First? A Must for Advertising and Marketing
A lot of business advice talks about putting the customer first – from product design to marketing to product delivery and customer service. But what does putting the customer first really mean?
To put the customer first, you must identify your customer or potential customer and understand them.
Identifying your customer must be more Continue reading
Advertising in Sound Bites
Fame isn’t just for American Idol singers, Lady Gaga, and CEO's. Publicity coverage is available to anyone who has the right idea at the right time for the right audience— and can deliver it in the right way.
The last part is key. And it’s where most people fail.
Media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul, Susan Harrow has been working with both famous and unknowns for over 20 years. She claims to have the secret sauce that can turn anyone into a media darling virtually overnight.
It’s called sound bites.
Click here for information on Susan's Sound Bites Course and tips on getting publicity for your business (a.k.a Free Advertising).
Radio Publicity Guru
If you are looking for information about how to get on radio talk shows, then you should start at Alex Carroll's web site, get his free list of top radio talk shows, and discover if radio could be the right way for you to get your message out.
