Customer First? A Must for Advertising and Marketing

A lot of business advice talks about putting the customer first – from product design to marketing to product delivery and customer service. But what does putting the customer first really mean?

To put the customer first, you must identify your customer or potential customer and understand them.

Identifying your customer must be more than identifying their demographic. Give your “typical” customer a name, Bob, John, Susan, Dave. How old are they? Are they married, single? What kind of car do they drive? (this makes it easier for people to picture a real person)

Next, figure out what is their main pain, fear, frustration or want? Or their main pain or want that YOU will be helping them with.

Where does this pain or desire come from? What solution has Susan (my customer is named Susan) sought before? What vision can you paint for Susan after using your product?

To put your customer first, you MUST give your customer a name and a face. You can actually choose a real customer or invent one. Then consider your customer in all your business decisions, but particularly in your marketing and advertising. Susan (your customer) should feel like you are talking to her. It is much easier to chat with one person than with all the masses out there.

Okay, that’s your advertising idea for the day!

Be Sociable, Share!

Comments are closed.

Expert Advice Column

Advertising in Sound Bites

Fame isn’t just for American Idol singers, Lady Gaga, and CEO's. Publicity coverage is available to anyone who has the right idea at the right time for the right audience— and can deliver it in the right way.

The last part is key. And it’s where most people fail.


Media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul, Susan Harrow has been working with both famous and unknowns for over 20 years. She claims to have the secret sauce that can turn anyone into a media darling virtually overnight.

It’s called sound bites.


Click here for information on Susan's Sound Bites Course and tips on getting publicity
for your business (a.k.a Free Advertising).


Radio Publicity Guru

If you are looking for information about how to get on radio talk shows, then you should start at Alex Carroll's web site, get his free list of top radio talk shows, and discover if radio could be the right way for you to get your message out.