Don’t Throw Away Another Dollar on Advertising till You Read This

I can’t believe how long I’ve been involved in advertising, marketing, copywriting, etc without anyone having recommended INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini to me before.

I purchased the audio book version (Wow, someone is still creating a CD version) and started listening while driving to work. The reading is a little dry, but the content of the book is really eye-opening. The person who recommended it to me was talking in terms of advertising, but frankly I thought it shed light on a huge variety of topics — anything from cult mentality to the origins of the Watergate break-in.

Some of the stories and evidence are kind of scary, but the concepts are all based on facts with plenty of entertaining examples to bring those facts to life. Before you spend one more dollar on advertising, you HAVE to read this book and understand the psychology of how people are persuaded to take the actions they do.

Don’t agree? There should be a comment section below for you to give your own thoughts.

Be Sociable, Share!

Comments are closed.

Expert Advice Column

Advertising in Sound Bites

Fame isn’t just for American Idol singers, Lady Gaga, and CEO's. Publicity coverage is available to anyone who has the right idea at the right time for the right audience— and can deliver it in the right way.

The last part is key. And it’s where most people fail.

Media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul, Susan Harrow has been working with both famous and unknowns for over 20 years. She claims to have the secret sauce that can turn anyone into a media darling virtually overnight.

It’s called sound bites.

Click here for information on Susan's Sound Bites Course and tips on getting publicity
for your business (a.k.a Free Advertising).

Radio Publicity Guru

If you are looking for information about how to get on radio talk shows, then you should start at Alex Carroll's web site, get his free list of top radio talk shows, and discover if radio could be the right way for you to get your message out.