Don’t Throw Away Another Dollar on Advertising till You Read This

I can’t believe how long I’ve been involved in advertising, marketing, copywriting, etc without anyone having recommended INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini to me before.

I purchased the audio book version (Wow, someone is still creating a CD version) and started listening while driving to work. The reading is a little dry, but the content of the book is really eye-opening. The person who recommended it to me was talking in terms of advertising, but frankly I thought it shed light on a huge variety of topics — anything from cult mentality to the origins of the Watergate break-in.

Some of the stories and evidence are kind of scary, but the concepts are all based on facts with plenty of entertaining examples to bring those facts to life. Before you spend one more dollar on advertising, you HAVE to read this book and understand the psychology of how people are persuaded to take the actions they do.

Don’t agree? There should be a comment section below for you to give your own thoughts.

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