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Advertising Idea: Good or Bad? Part 2…

So I mentionned in Part 1 of Advertising Idea: Good or Bad? how Steve Jobs and the creating advertising agency had been some of the few fans of the 1984 commercial before it aired. One year later, it was time to announce the MacIntosh Office via a Super Bowl ad and here is the commercial that was developed:

What is your guess on whether people at Apple thought this was a good ad or a bad ad?

What do you think?
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Advertising Idea: Good or Bad?

 

I love discovering how different the view of an advertising campaign can be before it launches versus after it has run. 

I am reading Steve Jobs Biography (well technically I’m listening to it, since I bought the audio version) and I got to the part about the 1984 Super Bowl ad for the MacIntosh computer.  Here it is:

Now when this commercial was aired at Apple for the first time, the first comment was…
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I will greet this day…. Greatest Salesman

I will greet this day with love in my heart, for this is the greatest secret of success in all ventures. Muscle can split a shield and even destroy life but only the unseen power of love can open the hearts of men and until I master this art I will remain no more than a peddler in the market place. I will make love my greatest weapon and none on whom I call can defend against its force.

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Getting Print Publicity teleseminar

I promised I’d let you know what I thought about the free teleseminar on getting print publicity. There was a fair amount of pushing for everyone to go to the upcoming $5000+ media publicity summit. It may very well be a great program, but I still felt it was given a ridiculous amount of the air time.

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Advertising Starts with Images

A picture says a thousand words, so you want pictures that represent your business to be great. But how to get the best? You can hire the best designer, but they still might not create the image you asked for.

Or… you may not quite know what you are looking for until you see it.

Have you ever done this? Hired a graphic designer to design something for you and then really not liked it and debated whether to pay someone else to do a new design? Now, many graphic designers will provide you with a few options and ‘satisfaction guaranteed’. But…. Continue reading

Getting Print Publicity

Well, as I said before, Steve Harrison tends to offer some very costly PR, publicity training. Pricey, as in $5000 a seat. So when I see him offering something for free, I am suspicious of it being a giant tease for one of his expensive programs. Still…. I decided to sign up and listen in to this seminar he is offering this Thursday, March 4th.

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Radio Television Interview Report (RTIR) Reviews

I’ve often gotten mailers promoting Steve Harrison’s Radio TV Interview Report. Since most of the seminars and products that I’ve seen Steve Harrison offer for book publicity have HUGE price tags, I tossed this stuff into the garbage.

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Radio Advertising for Cosmetic Surgery

Radio Advertising for Cosmetic Surgery should emphasize the following:

  • the ability for customers to get all their questions answered while making their surgery decision, pre-surgery and post-surgery
  • affordability – both in terms of price and any financing offered
  • convenience – do you have evening appointments available or is the location convenient?

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Claude Hopkin’s Life in Advertising

Claude Hopkins was born in 1866. His parents didn’t have much money, but Hopkins felt this helped him in the long run, saying he grew up expecting to work hard. Hopkins understood the common man, who struggles to feed his family and pay bills, because he came from that background. As young as 8, Claude Hopkins earned money by sweeping out two school houses and starting their fires each morning, then delivering both newspapers and ‘bills’ or single page ads to homes after school.

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Don’t Sell the Steak, Sell the SIZZLE

Elmer Wheeler’s first guiding principle in advertising was: Don’t Sell the Steak, Sell the Sizzle

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A Sales Technique to Make Department Stores Sell Out of Toothbrushes?

My last post was how it came that Elmer Wheeler was commissioned to make a study of salespeople. Now a bit of info about the scope and impressive results from this study, which was referred to as the Wheeler Word Laboratory.

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The Final Word in Sales

As I mentionned in my last post Elmer Wheeler had a job selling advertising space. After he was told that newspaper ads often bring people to stores, but those people rarely buy, he thought he would test out this statement.

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So What is a Good Advertising Idea?

The question, what is a good advertising idea, might seem ridiculously simple.  A good advertising idea is one that brings results, right? 

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The Need for the Best Advertising Ideas

Here’s a good statement on why you need the best selling ideas:

Your salespeople can be the strong or the weak link in your company’s sales chain. If one link of the chain will hold fifty pounds, another thirty pounds, and another six pounds, altogether the chain can support only six pounds – the “holding power” of the weakest link.

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So What Are You Selling?

There is really only one right answer to this question with a whole lot of flavors.

What are you selling?  A better life for your customers.

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Expert Advice Column

Advertising in Sound Bites

Fame isn’t just for American Idol singers, Lady Gaga, and CEO's. Publicity coverage is available to anyone who has the right idea at the right time for the right audience— and can deliver it in the right way.

The last part is key. And it’s where most people fail.


Media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul, Susan Harrow has been working with both famous and unknowns for over 20 years. She claims to have the secret sauce that can turn anyone into a media darling virtually overnight.

It’s called sound bites.


Click here for information on Susan's Sound Bites Course and tips on getting publicity
for your business (a.k.a Free Advertising).


Radio Publicity Guru

If you are looking for information about how to get on radio talk shows, then you should start at Alex Carroll's web site, get his free list of top radio talk shows, and discover if radio could be the right way for you to get your message out.