Radio Advertising for Cosmetic Surgery should emphasize the following:
- the ability for customers to get all their questions answered while making their surgery decision, pre-surgery and post-surgery
- affordability – both in terms of price and any financing offered
- convenience – do you have evening appointments available or is the location convenient?
In terms of how to make your point, you have several different options:
- hire a marketing firm, give them a budget and put them in charge of creating the ads and placing them on the air
- work with the radio station to create an ad – perhaps you want listeners to hear you speak directly and don’t want the ad to sound too slick
- consider radio interviews as a form of free radio advertisement
Radio stations need a steady supply of guests for their radio talk segments. While you might at first think you aren’t qualified to talk on a radio show, think again. Some examples of topics a cosmetic surgeon might want to speak about are:
- any charity you’d like to support and make people aware of – perhaps you work for Operation Smile (or you should!)
- the relationship between appearance and self-esteem
- participate in controversial debate – does cosmetic surgery heighten our society’s obsession with looks or simply keep people from being handicapped by their looks
To see if you think whether radio interviews are for you, I recommend Alex Carroll’s Radio Publicity Guide
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